AdTech & Programmatic Advertising Strategy

We provide strategic consulting on programmatic advertising infrastructure — from MMP selection and RTB architecture to DSP integration and DMP data strategy — helping technology platforms and advertisers maximise their AdTech investment.

Expertise

• Mobile Measurement Partner (MMP) evaluation and implementation
• Real-Time Bidding (RTB) strategy and optimisation
• Demand-Side Platform (DSP) architecture and integration
• Data Management Platform (DMP) design and segmentation
• Mobile attribution — multi-touch modelling, SKAdNetwork, first-party data
• Programmatic revenue roadmapping

Featured Work

See our AdTech engagement with Aptoide — full-stack MMP, RTB, DMP, and DSP strategy for a platform with 500M+ users.