ADTECH · AI TRANSFORMATION · STRATEGIC CONSULTING
Transforming Aptoide’s AdTech Infrastructure & AI Capabilities
A strategic partnership covering programmatic advertising architecture (MMP, RTB, DMP, DSP), AI-powered workflow automation using Claude, GPT, and Gemini, and metrics-driven innovation consulting for one of the world’s leading independent app marketplaces.
CLIENT
Aptoide
One of the world’s largest independent Android app marketplaces. Founded in Portugal, with 500M+ users globally.
ENGAGEMENT TYPE
Strategic Innovation Partnership
Long-term consulting engagement spanning AdTech infrastructure, AI transformation, and metrics-driven growth strategy.
FOCUS AREAS
AdTech · AI · Strategy
Programmatic advertising, mobile measurement, agentic AI deployment, and innovation consulting with high emphasis on measurable outcomes.
Four Work Streams
1. AdTech Architecture
End-to-end review of programmatic advertising infrastructure — MMP assessment, RTB bidding strategy, DSP integrations, and DMP data segmentation.
Tags: MMP · RTB · DSP · DMP · Programmatic
2. Tracking & Attribution
Unified mobile measurement framework with accurate attribution across all advertising channels. Addressed post-IDFA challenges with first-party data and SKAdNetwork strategy.
Tags: Attribution · First-party data · SKAN · MMP
3. AI Transformation & Agentic Workflows
Designed and deployed multi-model agentic AI systems using Claude (Anthropic), GPT-4o, and Gemini — orchestrated via n8n — to automate reporting, content, and operational workflows.
Models: Claude · GPT-4o · Gemini · n8n
4. Metrics-Driven Innovation Strategy
Introduced OKR-anchored innovation methodology — every initiative defined with measurable outcomes before execution. KPI dashboards for programmatic and AI performance.
Framework: OKRs · KPI Design · Innovation Roadmapping
Technology Stack
Claude (Anthropic) · GPT-4o (OpenAI) · Gemini (Google) · n8n · MMP Architecture · RTB / DSP / DMP · SKAdNetwork · Multi-touch Attribution · OKR Frameworks · Programmatic Advertising
Work with us on a similar challenge
Whether you’re building AdTech infrastructure, deploying AI across your operations, or need a metrics-driven strategic partner — we’d like to hear about it.