The app economy is opening up. Win in it.
After the Digital Markets Act, app distribution is no longer a single front door. We help developers, publishers and platforms navigate alternative app stores, direct distribution and marketplace strategy — with rare, inside knowledge of how app marketplaces actually run.
Talk app distributionStrategy for a multi-store world
The app distribution landscape just changed more than it has in a decade. We help you turn that into an advantage.
App distribution strategy
Design the right distribution mix across Google Play, alternative app stores, direct download and sideloading — and understand the economics and trade-offs of each.
Marketplace operations & economics
How stores really work: catalogue and discovery, monetisation and payments, trust & safety, and developer relations — from someone who has run one.
DMA & compliance readiness
Turn the Digital Markets Act from a threat into an opportunity — gatekeeper obligations, alternative-store eligibility, steering and compliance. Read our DMA analysis →
In-store growth & monetisation
ASO, user acquisition, measurement and retention — the growth playbook for life inside, and beyond, the big stores. See AdTech & Programmatic →
The app-distribution toolkit
Across the Android ecosystem and the wider app economy.
We’ve run a store, not just studied one
Almost no consultancy can say that. We can.
Built from the inside
Led by a former Product Owner at Aptoide — one of the world’s largest independent Android marketplaces, with 500M+ users. We know how the engine works.
Platform + policy
We understand both the technology of app distribution and the regulation now reshaping it — and how the two interact in practice.
Privacy & compliance fluent
DMA, GDPR and a privacy-first approach are built into everything — so your distribution strategy is also defensible.
Inside one of the world’s largest app marketplaces
Where this expertise comes from.
Product ownership at a 500M-user independent Android store
Our founder served as Product Owner at Aptoide, working across the marketplace’s product, growth, measurement and AI — the kind of operating experience you can only get from inside an app store at scale.
Meet the team →For everyone rethinking distribution
Rethinking how your app reaches users?
The rules just changed. Let’s map the distribution strategy that fits the new app economy — and your business.
Talk app distribution